E-Marketing Judy Strauss; Raymond Frost [Text]

By:

Strauss, Judy

Contributor(s):

Frost, Raymond, 1960-

Language: English Publication details: Upper Sadle River, New Jersey Pearson Education, Inc. 2009Edition: 5th edDescription: 430 p. : ill. : bibl. : index. : pbk. ; 23 cmISBN:

0132461846

Subject(s):

Internet marketing - Интернет - маркетинг

DDC classification:

658.84 STR

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Holdings
Cover image	Item type	Current library	Call number	Status	Date due	Barcode
	Book_General	Universitatea Divitia Gratiae	658.84 STR (Browse shelf(Opens below))	Available		0208582542

Past, present, and future Strategic E-marketing and performance metrics The E-marketing plan A world of E-marketing opportunities Ethical and legal issues E-marketing research Consumer behavior online Segmentation and targeting strategies Differentiation and positioning strategies Product: the online offer Pricing: the online value The internet for distribution E-marketing communication tools New digital media Customer relationship management.

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