E-Marketing (Record no. 2913)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01020nam a22001931a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132461846 |
| Terms of availability | 0.00 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | STR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Strauss, Judy |
| 245 ## - TITLE STATEMENT | |
| Title | E-Marketing |
| Statement of responsibility, etc. | Judy Strauss; Raymond Frost |
| Medium | [Text] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Upper Sadle River, New Jersey |
| Name of publisher, distributor, etc. | Pearson Education, Inc. |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 430 p. : ill. : bibl. : index. : pbk. ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Past, present, and future Strategic E-marketing and performance metrics The E-marketing plan A world of E-marketing opportunities Ethical and legal issues E-marketing research Consumer behavior online Segmentation and targeting strategies Differentiation and positioning strategies Product: the online offer Pricing: the online value The internet for distribution E-marketing communication tools New digital media Customer relationship management. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Internet marketing - Интернет - маркетинг |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frost, Raymond, 1960- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book_General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universitatea Divitia Gratiae | Universitatea Divitia Gratiae | 05/02/2013 | Igor Prisac | 365.00 | 4 | 658.84 STR | 0208582542 | 11/05/2023 | 27/04/2023 | 19/03/2015 | Book_General |