Kellogg on advertising and media : the kellogg shool of management (Record no. 5258)

MARC details
000 -LEADER
fixed length control field 00556nam a22001691a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470119861
Terms of availability 0.00
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.111
Item number CAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Calder, Bobby J.,ed
245 ## - TITLE STATEMENT
Title Kellogg on advertising and media : the kellogg shool of management
Statement of responsibility, etc. edited by Bobby J. Calder
Medium [Text]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. John Wiley & Sons, Inc., Hoboken, New Jersey.
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 292 p. : ill. : index. ; 24.cm.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Advertising media planning
Personal name Advertising - Publicitate - Реклама
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book_General
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Universitatea Divitia Gratiae Universitatea Divitia Gratiae 06/02/2013 Igor Prisac 243.00   659.111 CAL 0208602542 12/07/2022 19/03/2015 Book_General