Kellogg on advertising and media : the kellogg shool of management
Calder, Bobby J.,ed
Kellogg on advertising and media : the kellogg shool of management [Text] edited by Bobby J. Calder - John Wiley & Sons, Inc., Hoboken, New Jersey. 2008 - 292 p. : ill. : index. ; 24.cm.
0470119861 0.00
Advertising media planning
Advertising - Publicitate - Реклама
659.111 / CAL
Kellogg on advertising and media : the kellogg shool of management [Text] edited by Bobby J. Calder - John Wiley & Sons, Inc., Hoboken, New Jersey. 2008 - 292 p. : ill. : index. ; 24.cm.
0470119861 0.00
Advertising media planning
Advertising - Publicitate - Реклама
659.111 / CAL