000 01660nam a22001931a 4500
020 _a025618156X
_c0.00
041 _aEnglish
082 _a658.4012
_bPEA
100 _aPearce, John A.
245 _aStrategic management : formulation, implementation, and control
_cJohn A. Pearce, II, Richard B. Robinson, Jr.
_h[Text]
250 _a6th ed.
260 _aChicago
_bIrwin
_c1997
300 _a1 v. (various pagings) : ill. ; 27 cm.
500 _a I. Overview of Strategic Management. 1. Strategic Management II. Strategy Formulation. 2. Defining the Company Mission. 3. The External Environment. 4. The Global Environment: Strategic Considerations for Multinational Firms. 5. Environmental Forecasting. 6. Internal Analysis. 7. Formulating Long-Term Objectives and Grand Strategies. 8. Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages. 9. Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value III. Strategy/Implementation. 10. Implementing Strategy through Action Plans, Functional Tactics, and Employee Empowerment. 11. Implementing Strategy through Restructuring and Reengineering the Company's Structure, Leadership, Culture, and Rewards. 12. Strategic Control and Continuous Improvement IV. Cases. Guide to Strategic Management Case Analysis. Sect. A. Company Cases. Sect. B. Industry Case Sets. Sect. C. Individual Industry Notes.
600 _aStrategic planning - Planificarea strategica - Стратегическое планирование
891 _aManagement
942 _cB
999 _c8368
_d8368