000			00556nam a22001691a 4500
020			_a0470119861 _c0.00
041			_aEnglish
082			_a659.111 _bCAL
100			_aCalder, Bobby J.,ed
245			_aKellogg on advertising and media : the kellogg shool of management _cedited by Bobby J. Calder _h[Text]
260			_bJohn Wiley & Sons, Inc., Hoboken, New Jersey. _c2008
300			_a292 p. : ill. : index. ; 24.cm.
600			_aAdvertising media planning
600			_aAdvertising - Publicitate - Реклама
942			_cB
999			_c5258 _d5258