000 01591nam a22002051a 4500
020 _a1422101835
_c0.00
041 _aEnglish
082 _a658.514
_bCRE
245 _aCreating breakthrough innovations
_h[Text]
260 _aBoston, Massachusetts
_bHarvard Business School Press
_c2006
300 _a196 p. ; 22 cm.
440 _aThe results-driven manager series
500 _aMachine derived contents note: Contents Introduction Myths About Innovation The Road to Disruption Scott D. Anthony and Clayton M. Christensen Toppling the Walls Surrounding Corporate Creativity Gary Hamel and Alejandro Sayago Lost in Translation Anthony W. Ulwick Six Surprising Insights About Innovation Loren Gary Applying Innovation Strategies The New Rules of R&D Henry Chesbrough Performance, Convenience, Price What?s Your Brand About? Where Does the Competitive Advantage Lie? Innovation Inside Judith A. Ross Is Risk the Cost of Innovation? Hal Plotkin Ambidextrous Innovation Testing an Idea?s Potential Can You Spot the Sure Winner? Eric Mankin How to Place Your Best Bets Scott D. Anthony, Mark W. Johnson, and Matt Eyring Sometimes a Great Notion Isn?t Yet a Great Product Clare Martens Is Your Product-Development Process Helping?or Hindering?Innovation? Disruption Is a Moving Target Scott D. Anthony Are You Reading the Right Signals? Clayton M. Christensen and Scott D. Anthony About the Contributors.
600 _aCreative ability in business
600 _aNew products - Management
600 _aTechnological innovations
891 _aManagement
942 _cB
999 _c1986
_d1986