TY  - BOOK
AU  - Crawford, Fred
AU  - Mathews, Ryan
TI  - The myth of excellence : why great companies  never try to be the best at everything
SN  - 0609810014
U1  - 658.834 
PY  - 2001///
PB  - Three Rivers Press, New York
KW  - Consumer behavior - Comportamentul consumatorului - Потребительское поведение
KW  - Marketing research - Case studies
KW  - Shopping - Case studies
ER  -