TY  - BOOK
AU  - Strauss, Judy
AU  - Frost, Raymond, 1960-
TI  - E-Marketing
SN  - 0132461846
U1  - 658.84 
PY  - 2009///
CY  - Upper Sadle River, New Jersey
PB  - Pearson Education, Inc.
KW  - Internet marketing - Интернет - маркетинг
N1  - Past, present, and future Strategic E-marketing and performance metrics The E-marketing plan A world of E-marketing opportunities Ethical and legal issues E-marketing research Consumer behavior online Segmentation and targeting strategies Differentiation and positioning strategies Product: the online offer Pricing: the online value The internet for distribution E-marketing communication tools New digital media Customer relationship management
ER  -