TY  - BOOK
AU  - Hanna, Nessim.
TI  - Consumer behavior: an applied approach 
SN  - 0130895083
U1  - 658.8342 
PY  - 2000///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall, Inc.
KW  - Consumer behavior - Comportamentul consumatorului - Потребительское поведение
ER  -