Creating breakthrough innovations [Text]
Language: English Series: The results-driven manager seriesPublication details: Boston, Massachusetts Harvard Business School Press 2006Description: 196 p. ; 22 cmISBN:- 1422101835
- 658.514 CRE
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Universitatea Divitia Gratiae | 658.514 CRE (Browse shelf(Opens below)) | Available | 0210682542 |
Machine derived contents note: Contents Introduction Myths About Innovation The Road to Disruption Scott D. Anthony and Clayton M. Christensen Toppling the Walls Surrounding Corporate Creativity Gary Hamel and Alejandro Sayago Lost in Translation Anthony W. Ulwick Six Surprising Insights About Innovation Loren Gary Applying Innovation Strategies The New Rules of R&D Henry Chesbrough Performance, Convenience, Price What?s Your Brand About? Where Does the Competitive Advantage Lie? Innovation Inside Judith A. Ross Is Risk the Cost of Innovation? Hal Plotkin Ambidextrous Innovation Testing an Idea?s Potential Can You Spot the Sure Winner? Eric Mankin How to Place Your Best Bets Scott D. Anthony, Mark W. Johnson, and Matt Eyring Sometimes a Great Notion Isn?t Yet a Great Product Clare Martens Is Your Product-Development Process Helping?or Hindering?Innovation? Disruption Is a Moving Target Scott D. Anthony Are You Reading the Right Signals? Clayton M. Christensen and Scott D. Anthony About the Contributors.
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