Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете. (Record no. 19211)

MARC details
000 -LEADER
fixed length control field 01276nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210209145218.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210209b ||||| |||| 00| 0 rus d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-5-04-096861-9
040 ## - CATALOGING SOURCE
Transcribing agency UDG
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Russian
Language code of original English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете.
Statement of responsibility, etc. Филип Котлер, Хермаван Картаджайа, Айвен Сетиаван
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Москва, Россия
Name of publisher, distributor, etc. Эксмо,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent 220 p. : index ;
Dimensions 24 cm.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Производственный менеджмент - Management Industrial
Personal name Управление - Management
Personal name Организационное поведение - Comportament organizational
Personal name Электронная коммерция - Comert electronic
Personal name Интернет-маркетинг - Internet Marketing
Personal name Маркетинг - Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Котлер, Филип
Personal name Картаджайа, Хермаван
Personal name Сетиаван, Айвен
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book_General
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification В порядке   Non-fiction Universitatea Divitia Gratiae Universitatea Divitia Gratiae 09/02/2021 Purchased Elefant 158.60 9 3 658.8 KOT 028122 2542 11/12/2025 19/11/2025 9.10 09/02/2021 Book_General