Маркетинговые коммуникации: учебник (Record no. 12268)
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000 -LEADER | |
---|---|
fixed length control field | 00897nam a22002171a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 5911317087 |
Terms of availability | 0.00 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | Russian |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | DUB |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Дубровин, Игорь Александрович |
245 ## - TITLE STATEMENT | |
Title | Маркетинговые коммуникации: учебник |
Statement of responsibility, etc. | И.А. Дубровин |
Medium | [Text] |
250 ## - EDITION STATEMENT | |
Edition statement | 3-е изд. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Москва, Россия |
Name of publisher, distributor, etc. | Издательско-торговая корпорация "Дашков и К" |
Date of publication, distribution, etc. | 2014 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 580 p. : bibl. ; 21 cm. |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | Advertising - Publicitate - Реклама |
Personal name | Advertising - Brand name products - Publicitate - Marca de produse - Реклама - фирменного наименования продуктов |
Personal name | Communication in marketing |
891 ## - | |
-- | Management |
-- | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book_General |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
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Universitatea Divitia Gratiae | Universitatea Divitia Gratiae | 28/11/2014 | MoldPresa | 382.00 | 16 | 8 | 658.8 DUB | 0231742542 | 30/05/2023 | 24/04/2023 | 19/03/2015 | Book_General |