Как обойти конкурентов : создаем сильный бренд (Record no. 11708)

MARC details
000 -LEADER
fixed length control field 00756nam a22002051a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 5459007518
Terms of availability 0.00
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Russian
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 ## - TITLE STATEMENT
Title Как обойти конкурентов : создаем сильный бренд
Statement of responsibility, etc. Дэвид А. Аакер
Medium [Text]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Санкт-Петербург, Россия
Name of publisher, distributor, etc. Питер
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 352 p. : ill. : bibl. ; 24 cm.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Brand name products - Produse de brand - Марки продуктов
Personal name Branding (Marketing) - Брендинг (маркетинг)
Personal name Technological innovations
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Аакер, Дэвид А.
891 ## -
-- Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book_General
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Universitatea Divitia Gratiae Universitatea Divitia Gratiae 17/10/2014 MoldPresa 242.00 16 4 658.827 AAK 0228732542 12/07/2022 20/05/2022 19/03/2015 Book_General