Живые бренды: новый подход к созданию и продвижению брендов (Record no. 11109)

MARC details
000 -LEADER
fixed length control field 00760nam a22001571a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 5938900328
Terms of availability 0.00
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Russian
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number NAD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nadeau, Raymond A.
245 ## - TITLE STATEMENT
Title Живые бренды: новый подход к созданию и продвижению брендов
Statement of responsibility, etc. Рэймонд Надо
Medium [Text]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Россия, Москва
Name of publisher, distributor, etc. Издательский дом "Гребенников"
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 228 p. : ill. : pbk. ; 24 cm.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Advertising - Brand name products - Publicitate - Marca de produse - Реклама - фирменного наименования продуктов
Personal name Brand name products - Produse de brand - Марки продуктов
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book_General
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Universitatea Divitia Gratiae Universitatea Divitia Gratiae 11/11/2014 MoldPresa 431.00 3 658.827 NAD 0229712542 12/07/2022 20/05/2022 19/03/2015 Book_General