Жесткий директ-маркетинг : Заставьте покупателя достать бумажник (Запись № 11097)
[ простой вид ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00731nam a22002051a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 5961447332 |
| Terms of availability | 0.00 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Russian |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | KEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Кеннеди, Дэн |
| 245 ## - TITLE STATEMENT | |
| Title | Жесткий директ-маркетинг : Заставьте покупателя достать бумажник |
| Statement of responsibility, etc. | Дэн Кеннеди |
| Medium | [Text] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Москва, Россия |
| Name of publisher, distributor, etc. | Альпина Паблишер |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 175 p. ; 22 cm. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Direct marketing - Marketing direct - Прямой маркетинг |
| Personal name | Marketing - Маркетинг |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kennedy, Dan S., 1954- |
| 891 ## - | |
| -- | Management |
| -- | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book_General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universitatea Divitia Gratiae | Universitatea Divitia Gratiae | 13/11/2014 | MoldPresa | 237.00 | 16 | 6 | 658.87 KEN | 0230012542 | 07/12/2023 | 28/11/2023 | 19/03/2015 | Book_General |