Брендинг: как создать мощный бренд (Record no. 10124)

MARC details
000 -LEADER
fixed length control field 00974nam a22002411a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 5238008945
Terms of availability 0.00
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Russian
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number CHE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chernatony, Leslie de
245 ## - TITLE STATEMENT
Title Брендинг: как создать мощный бренд
Statement of responsibility, etc. Лесли де Чернатони, М. МакДональд
Medium [Text]
250 ## - EDITION STATEMENT
Edition statement 3-е изд.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Москва, Россия
Name of publisher, distributor, etc. Юнити
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 543 p. : ill., : bibl. ; 22 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Зарубежный учебник
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Brand name products - Marketing - Brandul produselor - Бранд продуктов
Personal name Brand name products - Planning - Brandul produselor - Planificare - Бранд продуктов - Планирование
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm
Personal name Чернатони, Лесли де
Personal name МакДональд, Малькольм
891 ## -
-- Branding
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book_General
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Universitatea Divitia Gratiae Universitatea Divitia Gratiae 12/11/2014 MoldPresa 365.00 4 2 658.827 CHE 0229932542 28/05/2024 14/02/2024 19/03/2015 Book_General