Strategic management : formulation, implementation, and control

Pearce, John A.

Strategic management : formulation, implementation, and control [Text] John A. Pearce, II, Richard B. Robinson, Jr. - 6th ed. - Chicago Irwin 1997 - 1 v. (various pagings) : ill. ; 27 cm.

I. Overview of Strategic Management. 1. Strategic Management II. Strategy Formulation. 2. Defining the Company Mission. 3. The External Environment. 4. The Global Environment: Strategic Considerations for Multinational Firms. 5. Environmental Forecasting. 6. Internal Analysis. 7. Formulating Long-Term Objectives and Grand Strategies. 8. Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages. 9. Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value III. Strategy/Implementation. 10. Implementing Strategy through Action Plans, Functional Tactics, and Employee Empowerment. 11. Implementing Strategy through Restructuring and Reengineering the Company's Structure, Leadership, Culture, and Rewards. 12. Strategic Control and Continuous Improvement IV. Cases. Guide to Strategic Management Case Analysis. Sect. A. Company Cases. Sect. B. Industry Case Sets. Sect. C. Individual Industry Notes.

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Strategic planning - Planificarea strategica - Стратегическое планирование

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