Consumer behavior : buying, having, and being

Solomon, Michael R.

Consumer behavior : buying, having, and being [Text] Michael R. Solomon. - 2nd ed. - Boston, Massachusetts Allyn and Bacon 1993 - 660 p. : ill. : index ; 26 cm.

0205153704 0.00


Consumer behavior - Comportamentul consumatorului - Потребительское поведение

658.8342 / SOL