Consumer behavior : buying, having, and being

Solomon, Michael R.

Consumer behavior : buying, having, and being [Text] Michael R. Solomon - 5th ed. - Upper Saddle River, New Jersey Prentice Hall, Inc. 2001 - 549 p. : ill. : index ; 26 cm.

0130915726 0.00


Consumer behavior - Comportamentul consumatorului - Потребительское поведение

658.8342 / SOL