Consumer behavior: an applied approach

Hanna, Nessim.

Consumer behavior: an applied approach [Text] Nessim Hanna, Richard Wozniak. - Upper Saddle River, New Jersey Prentice Hall, Inc. 2000 - 586 p. : ill. : index ; 27 cm.

0130895083 0.00


Consumer behavior - Comportamentul consumatorului - Потребительское поведение

658.8342 / HAN